Starbucks Red Cup

Promotional marketing campaign and holiday tradition

The Starbucks Red Cup, also called the Starbucks holiday cup, is a modern Christmas and holiday season tradition and promotional campaign operated by coffee chain Starbucks; each winter, some hot drinks served at Starbucks cafés will be served in cups with a red background and various festive designs instead of the regular white cups. New designs are used each year. Starbucks have used the campaign to support HIV/AIDS research. In 2015 the cups were plain red without the festive designs, and were accused of being anti-Christian.

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