Streisand effect

Increased awareness of information caused by efforts to suppress it

The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead increases public awareness of the information. The effect is named for American singer and actress Barbra Streisand, whose attorney's attempt in 2003 to suppress the publication of a photograph showing her clifftop residence in Malibu, taken to document coastal erosion in California, inadvertently drew far greater attention to the previously obscure photograph. The effect exemplifies psychological reactance, a kind of 'reverse psychology' effect, in which the attempt to hide information instead makes it more interesting to seek out and propagate.

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