Superficial charm

Flattery, telling people what they want to hear

Superficial charm refers to the social act of saying or doing things because they are well received by others, rather than what one actually believes or wants to do. It is sometimes referred to as "telling people what they want to hear". Generally, superficial charm is an effective way to ingratiate or persuade and it is one of the many elements of impression management/self-presentation. It is very strongly correlated with antisocial personality disorder.

This keyword could refer to multiple things. Here are some suggestions: