Thurstone scale

First formal technique to measure an attitude

In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues. The technique uses a number of statements about a particular issue, and each statement is given a numerical value indicating how favorable or unfavorable it is judged to be. These numerical values are prepared ahead of time by the researcher and not shown to the test subjects. The subjects then check each of the statements with which they agree, and a mean score of those statements' values is computed, indicating their attitude.

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