Transcreation

Process of creatively adapting a message from one language to another

Transcreation is a term from the Leibnizian philosophy that dates back to 1676. Transcreation concept stands for the transitive law that advocates: if change is motion, and motion is transcreation, then, change is transcreation. Subsequently, "all change is a kind of transcreation", in philosophy field. The same notions apply to translation field. Transcreation is a holistic approach. It works on creating a content (change) from the source and the target to the target (motion) through the application of partial or total change processes, also called the kinds of change. Transcreation is a translation technique. It is the ultimate representation of any and all kinds of change when translating a content from the source to the target. Changes making when translating have reasons, kinds, degrees, levels and limits.

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