URL

Web address to a particular file or page

A uniform resource locator (URL), colloquially known as an address on the Web, is a reference to a resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (HTTP/HTTPS) but are also used for file transfer (FTP), email (mailto), database access (JDBC), and many other applications.

This keyword could refer to multiple things. Here are some suggestions: