Virtual collective consciousness

Virtual collective consciousness (VCC) is a term rebooted and promoted by two behavioral scientists, Yousri Marzouki and Olivier Oullier in their 2012 Huffington Post article titled: "Revolutionizing Revolutions: Virtual Collective Consciousness and the Arab Spring", after its first appearance in 1999-2000. VCC is now defined as an internal knowledge catalyzed by social media platforms and shared by a plurality of individuals driven by the spontaneity, the homogeneity, and the synchronicity of their online actions. VCC occurs when a large group of persons, brought together by a social media platform think and act with one mind and share collective emotions. Thus, they are able to coordinate their efforts efficiently, and could rapidly spread their word to a worldwide audience. When interviewed about the concept of VCC that appeared in the book - Hyperconnectivity and the Future of Internet Communication - he edited, Professor of Pervasive Computing, Adrian David Cheok mentioned the following: "The idea of a global (collective) virtual consciousness is a bottom-up process and a rather emergent property resulting from a momentum of complex interactions taking place in social networks. This kind of collective behaviour results from a collision between a physical world and a virtual world and can have a real impact in our life by driving collective action."

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