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#web_audience_measurement

Web audience measurement

Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.

Tue 31st

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Web audience measurement Audience measurement IMRB International Internet radio audience measurement WAM Web analytics Audience response Audience Nielsen Media Research List of unusual units of measurement
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