White-label product

Product sold and claimed by a company that did not produce it

A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party.

This keyword could refer to multiple things. Here are some suggestions: