Word-of-mouth marketing

Type of marketing

Word-of-mouth marketing is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort. While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including:Building a strong WOM foundation Indirect WOM management Direct WOMM management

This keyword could refer to multiple things. Here are some suggestions: