Workington man

Political term

Workington man is a political term that has been used by polling companies in the United Kingdom. Named after the Cumbria town of Workington, the term was first used ahead of the 2019 general election. Workington man describes the stereotypical swing voter who it was believed would determine the election result. Their support of the Conservatives in the 2019 election helped the party break the Labour Party's Red Wall of safe seats.

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