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#ansoff_matrix

Ansoff matrix

Strategic planning tool

The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.

Mon 9th

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Ansoff matrix Igor Ansoff Market penetration Growth–share matrix Marketing strategy Kraljic matrix PEST analysis Diversification (marketing strategy) Core competency MECE principle
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