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#growth–share_matrix

Growth–share matrix

Boston Consulting Group business analysis method

The growth–share matrix is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. BCG's founder Bruce D. Henderson popularized the concept in an essay titled "The Product Portfolio" in BCG's publication Perspectives in 1970. The purpose of this matrix is to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

Wed 11th

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Growth–share matrix Ansoff matrix Boston Consulting Group Bruce Henderson Boston Consulting Group's Advantage Matrix Kraljic matrix Business Model Canvas Porter's five forces analysis Strategic planning PEST analysis
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