Emotive conjugation

Rhetorical technique to create bias

In rhetoric, emotive or emotional conjugation is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement. When used seriously, such loaded language can lend false support to an argument through emotional connotation and implication rather than through fact.

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