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#extended_parallel_process_model

Extended parallel process model

The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. Witte subsequently published an initial test of the model in Communication Monographs.

Sun 3rd

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Extended parallel process model Fear appeal Heuristic-systematic model of information processing Health campaign Business Process Model and Notation Behavior change method Kim Witte Business process modeling Massively parallel processor array Social judgment theory

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